So, I’ve seen a ton of information out there, especially execution wise on growing a twitter following.
I thought I’d create a little “guide” as they say, on twitter value creation for a followership.
Let’s jump right in — no BS.
First things first — framing.
So when it comes to Twitter, one must learn exactly how to think of twitter — because in order to develop value i.e. an “intangible asset” — one must get crystal clear about the intangible components.
So — the frame and the way you look at Twitter is massively important — think of Twitter as a space where you are making relationships, and “speaking” to people.
Sometimes, if your Tweet is viral — you’re speaking to a audience size of maybe… 2,800 people — depending on your “impressions”.
If the tweet isn’t viral — then maybe you’re speaking to a private room. So — let’s reverse engineer this statement — in order to speak to a audience of 35,000 people, you must speak in a methodology that resonates with that audience size right?
You wouldn’t say the same things, at the same energy, to your friend next to you, or your “tribe” as they say, that you would say to a audience size that is 28,000 people… correct?
Atleast… I hope you wouldn’t — it would come off a little… out of touch as they say.
So that is one thing.
Another thing is the functionalities inherent to the platform — so we need a tangible means to think about the function of “retweeting” — what is retweeting.
So if someone likes your message, it might be that one guy that takes everything you said to the size of your audience, that was 26,000 people — and he tells his friend. And… now his friend knows about you — (your profile picture is underpinned in the message) — and he knows your words.
I.e. a person with a lesser sized twitter following retweeting you.
If a bigger sized account retweets you — perhaps it’s a colleague that resonated with your words so well — that he incorporates it into his “speech” he has with his 44,000 people he’s addressing today.
But it is important — you must build a frame for all of this — and of course, the typical programs of human behavior work for you well.
Authority Bias – You’re seen as the “expert”
Social Proof Bias – You’ve got a large amount of people vouching for your message… more people are likely to follow
Liking Bias – If people like you, they are more inclined to take advantage of your message
So now that we got the frame and that part of the intangible concepts down — let’s get into the weeds.
Components to Twitter Growth
So to grow a twitter fast based on what we set up in the first part we need a combination of things
* Things that resonate with the big audience size (35,000 people levels)
* A Network of People who have big audiences that can get our message out to a large audience size
* Components to these Tweets that associate them to us — and the value — for the following
* Consistency hitting “Singles, Doubles, and Triples” (not exactly the “homeruns”)
So let’s pull this apart.
1. You must produce content that resonates with a big audience.
And this item can be filed into many different means… basically-
– Tweets that speak about topics that many people are thinking
– Tweets that speak a highly polarizing item (it must be a polarization of a large addressable market — consider things like… how there is a large amount of people who debate over pineapples on a pizza — big addressable market, versus speaking on something like whether it’s dumb or smart to redo your corporate taxation structure in the Cayman Islands, in Mali, or in Isle of Man)
– Tweets that *force* people to have an opinion (a nuance to the “polarization” item — i.e. if you can garner and force people to comment and tweet back at you, offering their opinion — creating a discussion under your item — it’s a home run)
The end goal within this structure is to create tweets that are solely focused on your end audience — and focused on creating engagement.
And remember — content that resonates with people at a macro scale – think — if you want a Tweet to be viral and speak to 53,000 people… you must build a message that speaks to 53,000 people.
Engagement can be had by creating emotionally compelling content (a story that touches hearts… and makes people *feel* amazing (and of course, this would be targeted strongly towards a “wide” audience)
Engagement can also be items that make people upset (consider that Trump has a large “shadow following” of people who live solely to just be against him — but… this creates a huge effect in his tweeting, every tweet he makes it hits a huge homerun of massive traction)
Engagement can be humor, that is funny enough that makes people laugh so hard — many people want to laugh as well.
The entire point is, focus on your end consumer, and expand on hitting homeruns with them, and resonate strongly with them — this is everything. You *must* do what resonates with them — if you don’t you will not grow. It is as simple as that.
2. Network with High Influencers, and with Influencers who are in your range (following) Category.
So in order to get to that large audience, you must have a relationship with people who have large audiences already.
Now this is a topic that will take a lot of time to build, but you should be angling (if you want a twitter following *fast*) to produce relationships that will be fruitful.
The number 1 thing to do that will grow your following besides producing content that will resonate strongly is… produce relationships with people who will help expand your distribution.
But — a lot of people go about this poorly. I’ve seen a ton of people write out a thread, and then simply state — “follow these people”. This entire system doesn’t do anything, and they end up with just 1 single tweet that creates a bit of traction… but no follower ship.
This doesn’t truly create a relationship.
What creates a relationship is going into someone’s direct messages, appreciating their content, and potentially asking for some sort of distribution assistance, *in return* for something of value you can contribute to them.
If you’re good at writing, potentially you could write an article for them, to start the relationship.
If you’re good at fitness, potentially you could work out a program for them to produce a gain that they are interested in.
The key point is you must offer something they are interested in, and focus on building value with them — and then *after* you’ve provided value… you can ask for a distribution assistance.
As well as simply providing a gen inure companionship works as well — what ever they are looking for… you must provide. You must *help* them out in some way. You must build value in some way. It is the *only* way it will work.
Now consider that is what will work for the bigger influencers, for the smaller influencers, it works as well to find people who are in your niche, or maybe in a near related niche. (Imagine a social dynamics influencer networking with a pure business influencer and they help each other grow by providing interesting content through each other’s distribution).
Network with the people around you, build a relationship with them, and help each other out.
Build connections and collaborate. Provide value to each other, and most importantly… fire up each other’s tweets and make them grow in distribution.
But remember — distribution is not a cure for resonance.
You must first build a message that resonates, *before* you attempt to build it’s “distribution” aspect.
Many people mistake that if you just put any old product infront of enough eyes… it will work.
This is not the case, or every product in Wal-Mart stores across America would be a complete killer.
And — this isn’t the case.
Resonate — Network — Distribute.
3. Create Components to Viral Tweets that Associate Value to You for Followings
So one thing that is of utmost importance is… once you have a tweet that resonates, deeply with people — you *must* make a piece to that tweet that associates to you. Many people get this aspect in correct… It isn’t about telling them to follow you.
Imagine if someone said that to you, after they told you something insightful. You must associate some value to following you. Associate some aspect of something they might find valuable — due to resonating with the tweet — to follow you.
Imagine the pineapples vs no pineapples tweet that runs wild. What can you say after that?
“Look — pineapples are amazing, and I don’t give a f**k what you say, and honestly… if you’re tired of people hating on pineapples… and you want some support, and more things that we all agree about that… people hate on us for.. (smh) — follow me. We need to stick together family.”
The entire aspect why the tweet like this would resonate is on the backend of the emotional aspect to it — when you build a follow-up that is associating the emotional aspect of it to you (tribal associations) — you will grow due to those associations.
But of course — there is many ways to piece to together.
The important part is that you are building components that:
– Add value
– Associate the value to you
– Are valuable based on what your resonating audience FINDS VALUABLE – not what you find valuable
Remember — it is *all* about them. Even them following you — and the metric you should find on this performance is how many people actually like and follow you based on that.
I.e. the follow up association component *should* resonate just as well as the first tweet did.
4. Consistently Hit Singles, Doubles, and Triples
Now — when you’re building a business… or winning a baseball game, you don’t just bank on massive home runs to win the game. You bank on the smaller items that are consistently gaining traction for you, in your community, in your ball game…
And on your Twitter account.
Gain traction with small tweets that produce connections for people and resonate. Build small items that people resonate with strongly, and get them to connect with you.
Tweeting 100s of times a day *works* because you are getting players on the bases, and moving them down the field scoring points subtly.
But one point is still important — you *must* build a resonating tweet. It can’t be about you (it can be… but it still must resonate in some way).
There are many ways to build a resonating tweet or thread — but the most important thing is that you resonate.
Just like within a audience, they don’t want to hear about things they don’t care about. They want to hear about things they like, they resonate with, things that make them *feel* things.
For instance, do you buy a ticket to a comedy show just to hear the comedian talk about himself? Or do you go to a comedy show because you like the comedian (about you) — and *he makes you laugh*.
Now let’s cover some tactics unique to twitter.
5. Retweeting Strategies
So let’s contextualize tactics on twitter — imagine you’re at a party, and you and your group of party goers have that one phrase that they attach to having a great time in the party.
Let’s say it’s something like, “F**k S**ts, get butt, party hard, til the sun rises or you’re a chump!”
You say it, and instantly, just like a on and off switch, this tactic all of a sudden raises the energy of the people you used it on… and bam. They are now ready to go.
Have you ever seen that happen?
Well, the same can be said for on twitter, in a different sense of course.
See — when you have a huge tweet that hits a virality chain in engagement — we can use that in the same type of means as the phrase built before.
The viral tweet can be “retweeted” to build more traction for you… especially if it’s a strongly engaging item — i.e. it has been shown to be extremely valuable for the end audience.
The same can be said about a strongly developed joke during a stand up “special” by a comedian — the same can be said for a great combination setup to punch for a boxer — the same can be a said for a speaker.
Play out your winners, and let them ride… but this is an important thing to consider — play them out because they are *still working* and they are *valuable* to your end audience.
Because they are still associating it with something valuable — i.e. there’s value in nostalgia… but when you have that uncle at your party who keeps talking about… the same old game played in 200 BC against the team where he defeated them… and he’s doing it for his own egotistical means… it gets old.
But — imagine if your uncle told the story in a engaging exciting manner… that made you *feel* something strongly, through the currents of the emotions of the story.
Wouldn’t that be “more valuable” to the social context?
Same to be said within Twitter. Now — another aspect of retweeting strategies is to find a piece of a content that is strongly viral — and add some strong value on top of it… that resonates, just like your uncle reconstituting the content from 200 BC and adding a resonating twist to it… to create value.
6. Context Strategies
So within the environment of Twitter, you must be thinking about the “context” that the tweets, the comments, and such are in — the context “frame” you think about twitter, will subsequently provide the way you approach twitter with a twist…
And often times, that twist produces a means of creating content that resonates more… equating to more opportunities to grow your following.
So let’s think about some context, think about when you engage with a person who comments on your big viral tweet… as talking to them backstage after your big speech.
Do you think anyone would appreciate talking to the authority figure after the speech, and will feel “special” — and *all of a sudden* you have a little more traction with that one person?
That’s the context behind the engagement with the people who leave comments — especially when you have a small conversation with them about “xyz” thing *they* care about?
It means a tremendous amount to them… often times, and especially if they aren’t following you — all of a sudden you have a follower.. because of that conversation.
Now — what this means the context you think about with engagement, matters.
Liking a tweet someone created might make them feel emotionally validated some (key word — emotionally) — and they might find value in that — and then they might find even more value when you provide a little comment specially tailored to them… and the relationship might expand from there.
But the point is — it is a *relationship*. Context Matters.
Twitter is relationships scaled — the same can be said about all social media. There are strong social tactics that you can leverage from a psychological stand point (and mind you — this is all psychological information at the root of it), i.e. you can create a tweet to follow ratio that makes people build a idea that what you say is valuable — so I will now follow them based on this — but what this is supplementing is the development of a relationship.
Each tweet you make should either be resonating, or developing a relationship — the more relationships you develop — i.e. the more people you talk to at parties, over time you will become popular just based on that metric. If you keep going to a party and adding value in some way to that context (remember — no one wants to hear about how to pass a math test, when you’re pounding cocaine off a naked woman’s bare ass), people will remember you… and that remembrance will turn into a “follow”.
That’s the way these things work.
8. Commenting Strategies
So — commenting under a viral tweet can be just as powerful as if it were your tweet. The most important thing is to remember the context — and mind social programs at work (within #weaponizedpsychologysystem it covers the psychology behind this in depth).
Just as the party example we keep using (because it works damn well) — you must play to the context of what you’re commenting under.
If you comment under Trump — potentially it might be valuable to “hate” on Trump, and then provide some sort of association to the value of that emotional state… to following you.
Now we’ve built a lot of understanding here — the rest of this should be self explanatory — comment things that are valuable, and especially under people you’re attempting to network with.
Commenting is a hugely underrated item that I see so few people utilize, a comment as a big influencer can be tremendously traction creating. Especially if you comment under people who have little followers, under their tweets, it can *make* their day sometimes.
But of course — always add value *within* the context you’re in.
Growing Twitter Fast.
The T&M Way.
And if you’re interested in the *psychology* behind this — especially in terms of making psychology work for you in a manner that makes you money, or simply just to create a more powerful social *you* — in which ever context you’d like… money, dating, friendships, networking, general business like building a culture in a company.
This isn’t a course like what you learned in college, the items that are abstract. It is information built to be practical to every aspect of life in terms of dealing with people.
Enough not knowing how to sell — enough being extremely unclear about the path forward.
Sales, Marketing, Dating, all of it is built under psychology.
Weaponized Psychology System is built for learning that — in a way where you will know exactly how to apply it.
Not to provide results (I can’t promise results — that is on you) — but to provide a strong level of awareness as to how to go about achieving those results.
The course is here: #WeaponizedPsychologySystem
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